Every website needs a good ranking on the search engines. If your website is listed way down at the bottom of the heap, or worse still not listed at all, then how will your friends, colleagues or customers find you?

So you know that your site should be listed but which search engine do most people use?

You probably know the answer. It's Google.

Google has simply taken the Internet search engine world by storm. It now reportedly handles over half the worlds Internet searches. Obviously, this means that getting a high ranking on Google is hugely important to business people and private web designers alike.

Google is used as the homepage for many Internet users. It's built into the browser through which I am typing this story. It's the King of Search engines. With others using the DMOZ (Yahoo, Lycos, Excite, Overture, etc..) and microsoft's LIVE search services in competition, Google still remains head and shoulders above the competition. It's relevance to what it returns is amazing, not to mention the speed in which it returns the results... that's pigeon power for you!

The phrase "Just 'Google' it" has shown how easily Google has immersed itself into the public mindset after just a couple of years. It's now a common word known to every Internet user. More famous than Coca Cola maybe?

Google stores information on billions of websites, related pages and documents. It's unique indexing service means that companies exist solely to ensure that their clients websites are constantly spidered and ranked highly on Google.

So how do I increase my Google Ranking? The simple answer is "with careful consideration and relevant content". While each keyword is particularly important, it is more important to realise that the content of the page itself is even more relevant. Google's search technology ignores spamming and keywords that are repeated over and over. It is more interested in content that is relevant to the meta keywords in the header, the use of Image tags, headings and of course links to and from other websites that are already on Google.

What ever the future holds for Google... this much is true... It's here to stay. So if you haven't submitted yourself (just go to Google and search for 'google addurl') then what are you waiting for?